BEDI DESIGN COLLABORATION

About the campaign


In collaboration with the Belonging, Equity, Diversity & Inclusion (BEDI) team at SLC, I developed a full design package that included a calendar, website mockups, newsletter, brochures, and social media posts. Each piece was created to align with BEDI’s brand identity and values while ensuring full AODA (Accessibility for Ontarians with Disabilities Act) compliance. I carefully considered target audiences, visual consistency, and tone throughout, and presented the finalized deliverables in a professional pitch meeting with the clients. This project helped strengthen my skills in inclusive design, client collaboration, and delivering accessible and impactful communications.

Questions?

What does AODA compliance mean, and how did you implement it in your designs?

AODA (Accessibility for Ontarians with Disabilities Act) compliance means ensuring that all digital and printed materials are accessible to people with disabilities. In this project, I followed guidelines such as using high-contrast colors, legible fonts, alt-text for digital images, and clear content structure to create inclusive and readable designs for all users.

How do you ensure your work stays true to a brand’s identity?

To maintain BEDI’s brand identity, I reviewed their existing materials, including color palettes, typography, tone of voice, and imagery with St. Lawrence and brand guidelines. I used those elements within each design whether it was a newsletter or social post, adding unique creative touches that fit within the overall aesthetic and mission.

What tools or programs did you use for this project?

I used a combination of Adobe Creative Cloud tools (primarily Illustrator, and Photoshop) to create layouts, vector elements, and visual assets. I also used web design mockup tools and Canva for accessible templates that could be easily passed along to the client team for future use.

How did you collaborate and present your ideas to the client?

Our team met with the BEDI team to discuss goals, receive feedback, and make necessary adjustments throughout the design process. At the end of the project, I delivered a full pitch presentation to walk them through the visual system, functionality, and rationale behind my work, along with polished deliverables they could immediately use or share.

Got questions?
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